Growth you can measure by Monday.
Monday Metric is a performance growth partner for Indian D2C brands. Google, Meta, Amazon and Flipkart — rebuilt around contribution margin, netted off RTO, and reported in numbers your CA actually recognises.
₹8.43Cr
Tracked client revenue
5.12x
Blended return on ad spend
19
Documented case studies
14
Indian D2C categories scaled
Categories we have scaled
You are running a real business on numbers you are not sure you can trust.
Once paid becomes a real line in your P&L, the problem is rarely that nobody is running ads. It is that Google, Meta and Amazon all claim the same sale, the agency reports a ROAS your CA has never seen, and a third of your COD orders come straight back as RTO without ever touching the report.
So you stop scaling. Not because the ceiling is real — because you cannot see clearly enough to push through it.
- 01Revenue is up but contribution margin is flat or falling
- 02Branded search is quietly taking credit for everything
- 03RTO and COD returns are never netted off before ROAS is claimed
- 04Nobody can say what a new customer actually costs you
- 05Your own site and your marketplace listings bid against each other
- 06Festive season is planned in the last week of September
Six disciplines, oneP&L.
We do not sell channels in isolation. Every discipline below exists to move the same number — profitable, repeatable revenue — and they are run by one team that shares the same reporting.
Google Ads
Search, Shopping and Performance Max rebuilt around contribution margin instead of last-click revenue. The channel that has carried every number on this site.
Feed & Shopping
Most Shopping accounts underperform because of the feed, not the bids. We rebuild titles, attributes and availability logic so your catalogue is actually servable.
Amazon & Flipkart Ads
In India the research happens on Google and the purchase often happens on a marketplace. Running your own site against the marketplaces instead of alongside them is the most common mistake we undo.
WhatsApp & Retention
In India, WhatsApp does what email does elsewhere — and it does it better. Reorder nudges, abandoned-cart recovery and lifecycle campaigns that raise LTV so you can afford to outbid competitors.
CRO, COD & Checkout
Traffic is only half the equation. We fix load speed on 4G, the offer, and the COD-versus-prepaid mix — because a 30% RTO rate destroys more margin than any bid ever will.
₹8.43Cr in tracked revenue. Every number documented.
Nineteen engagements, each with its window, its return and its revenue attached. Client names are under NDA; every number is not. No rounded-up screenshots, no anonymous 'up to 10x' claims.
6.36x
Average ROAS across all engagements
13.62x
Best documented single-account return
11
Indian cities we run accounts from
Diagnose. Blueprint. Build. Compound.
A fixed engagement model with named deliverables at every stage. You always know what week you are in and what you are getting out of it.
Week 1
Diagnose
We audit the account, the measurement stack and the unit economics before we touch a bid. You get the findings in writing whether or not you hire us.
Week 1–2
Blueprint
A written growth plan: what gets rebuilt, what gets killed, the efficiency floor we hold, and the specific number we are steering toward each month.
Week 2–4
Build
Tracking first, structure second, spend third. We do not scale on top of broken data — every prior client who plateaued had a measurement problem underneath it.
Month 2 onward
Compound
Weekly reporting, a fixed testing cadence, and scaling gated on hitting the efficiency floor two weeks running. Growth that holds instead of growth that spikes.
We work best with D2C brands doing ₹15L+ per month in revenue. Below that, we will tell you honestly and point you somewhere more useful.
Five reasons brands stay past month three.
We run month-to-month contracts, which means we have to be worth renewing every single month. These are the reasons clients give when they do.
Operators, not account managers
We built and scaled our own eCommerce brands with our own money before we ever sold a service. Every strategy we sell was pressure-tested where the downside was ours.
Profit, not platform ROAS
In-platform ROAS is a vanity number, and in India it is worse than useless if you ignore COD returns. We report contribution margin after RTO — the only version of the number your CA recognises.
Month-to-month contracts
No twelve-month lock-in. If the first ninety days do not move the number that matters, you should be free to leave — so you are.
Reporting you can actually read
A weekly written summary of what changed, what it did, and what happens next. Not a dashboard link and a hope that you never open it.
A senior strategist on your account
The person who audits your account is the person who runs it. No handoff to a junior the week after you sign.
Most agencies optimise the report. We optimise the business.
What clients say when the numbers land.
“Paid had not moved in three quarters. Nine months in, the non-branded side of the account is doing numbers we could not previously get out of the entire channel.”
Co-founder
Ayurveda label, Bengaluru · ₹84.2L tracked
“Every previous agency reported a ROAS that never showed up in our P&L. This is the first team that netted off RTO before claiming a number, and the first whose reporting matched what our CA saw.”
Founder
Kitchenware brand, Delhi NCR
“They rewrote our product titles and our Shopping revenue went up without a single rupee of extra bid. Nobody had even looked at the feed before.”
eCommerce Manager
Block print home decor, Jaipur
“We were told our wedding-season spend simply could not be planned. They built a demand calendar and we earned two-thirds of the year inside twelve weeks.”
Managing Partner
Ethnic wear label, Jaipur · ₹73.4L tracked
Six things we do not compromise on.
Own the number
We take responsibility for the outcome, not the activity. Effort is not a deliverable.
Say the real thing
If a month was bad, the report says the month was bad — with the reason and the fix.
Win together or not at all
We only take accounts where our growth and the client's growth point in the same direction.
Test before you believe
Opinions are cheap. We run our own money through an idea before we recommend it.
Build the asset
An account should be worth more in month twelve than month one. We build for compounding.
Be worth keeping
Month-to-month means we have to earn the next month, every month. That is the point.
Let's find out what your account is actually worth.
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for D2C brands at ₹15L+/month